Toyo Tires and UFC renew partnership with new multi-year agreement

Costa Mesa, CA – Toyo Tire U.S.A. Corp. (Toyo Tires®) and UFC® announced their continued partnership with a multi-year extension, becoming the longest standing current partner with the world’s premier mixed martial arts organization. Beginning in 2006, this partnership has been mutually beneficial, and both entities have experienced growth in popularity and success throughout its duration.
This new multi-year agreement will provide the brand with exposure in every UFC event held in the United States, including integrated broadcast features and high visibility branding inside the world-famous Octagon®. In addition, UFC and Toyo Tires will continue to collaborate on original content that will be distributed through UFC’s popular digital and social channels, which reach more than 243 million users worldwide.
“Toyo Tires is one of the best partners we’ve had,” said UFC CEO Dana White. “Toyo believed in us long before anyone else did. They have supported this sport and our fighters for nearly 20 years. Toyo is an incredible product and a terrific brand, and we’re proud to continue our partnership with them for many years to come.”
“Becoming the longest standing current partner of the UFC is something we are extremely proud of at Toyo Tires,” said Stan Chen, sr. manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp. “We greatly value UFC as a long-term partner, giving our brand unrivaled exposure to their ever-expanding audience base and we are looking forward to more exciting years ahead.”
Toyo Tires also leverages the partnership through promotions, athlete appearances and sponsorships. UFC athletes affiliated with Toyo Tires includes Brian Ortega, Dominick Cruz, Yair Rodriguez, and Maycee Barber.
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and 243 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 900 million TV households across more than 170 countries.