Toyo Tires to unveil 26 custom vehicles at Toyo Tires Treadpass for the 2024 SEMA Show

Costa Mesa, CA – Toyo Tires® returns to the SEMA Show in Las Vegas, Nevada on November 5 – 8. The Toyo Tires Treadpass is a celebration of automotive innovation and creativity, featuring an incredible showcase of vehicles making their world debut. Treadpass is located between the Central and South Halls of the Las Vegas Convention Center and for the 11th year Toyo has collaborated with renowned builders to curate an unparalleled experience for SEMA attendees.
Treadpass will premiere 26 unique vehicles at this year’s show from a fully custom ’74 Rolls Royce to a ’66 Ford Bronco Sport. Toyo Tires proudly showcases a wide variety of vehicles offering something appealing to every car enthusiast.
“Each year, the Toyo Treadpass display remains a highly popular destination thanks to the incredible builders we team up with to curate this unique car showcase at SEMA,” said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp. “For over a decade we continue to keep our Treadpass experience enticing for automotive enthusiasts that pour in from around the world—and this year follows suit.”
In collaboration with Leen Customs, Toyo Tires will be returning its popular limited-edition pins. 10 pins will be created for some of the Toyo Treadpass display vehicles, which will be distributed at designated times during the show. An exclusive 11th pin will also be available during the “Artist’s Meet” with Leen Customs founder, Hansel Echeverria, on Wednesday, November 6 from 12pm-1pm.
Celebrating SEMA, Toyo Tires is partnering with Zynga’s NaturalMotion studio, the developers behind the popular CSR Racing 2 (CSR2) mobile video game. Fans will have the opportunity to vote for their favorite vehicle featured at Treadpass and the winner will be built into the CSR2 game.
“Toyo Tires is a prominent name in the automotive industry, so to bring one of their custom Treadpass vehicle builds to CSR2 is very exciting,” said Julian Widdows, senior vice president of racing at Zynga’s NaturalMotion studio. “Racing fans can bring their passion to life by voting on their favorite car and then taking the winning build into their own hands and racing it in-game.”
The SEMA Show is the world’s leading automotive trade event bringing together manufacturers and buyers in every segment of the automotive industry. Toyo Tires has become a must-see exhibit at SEMA, showcasing one-of-a-kind vehicle builds from top builders around the country.