Weir introduces new sheet branding to validate the authenticity of its Linatex premium rubber

Glasgow, Scotland – Weir has introduced new branding to their iconic red rubber. Linatex® premium rubber is renowned for its unparalleled wear life and total cost of ownership benefits, this new enhancement is a definitive stand against imitators selling inferior red rubber products under the Linatex® name.

To fortify the authenticity of Linatex® premium rubber, and protect its customers from subpar imitations, a significant branding enhancement has been implemented. All Linatex® premium rubber is now branded with four rows of black Linatex® logos, strategically placed along the length of the rubber roll. This distinctive branding will provide a clear and unmistakable identifier of the genuine Linatex® premium rubber. Extensive testing has confirmed that the black ink does not affect the unbeaten abrasion-resistant properties of the rubber that has been the industry’s first line of defense against abrasion for a century.

The introduction of this new branding will enable customers to instantly, visually, verify the authenticity of their premium rubber products. The presence of the black Linatex® logos will be a guarantee of superior quality and performance.

Linatex® premium rubber is made from 95% natural latex using a unique liquid-phase process patented in 1923. Remarkably, its formulation and manufacturing process have remained unchanged for a century, with Weir Minerals Malaysia proudly serving as the sole manufacturer of Linatex® premium rubber in the world.

Only Linatex® premium rubber provides the ultimate defence against abrasion. Customers are encouraged to always look for the Linatex® logo on their red rubber lining products. If it doesn’t bear the “Linatex®” mark, it’s simply not Linatex®.

By implementing these changes, Weir reaffirms its unwavering commitment to delivering the best-in-class wear solutions and protecting its valued customers from imitation products in the market.

“Linatex premium rubber has been manufactured exclusively by Weir for 100 years and is the ‘go-to’ rubber to protect equipment from erosive damage. Imitators have tried to emulate Linatex with inferior red rubber – which can cost you money and potentially harm your people and the environment due to poor performance and unknown failures. Now when you buy a roll of branded Linatex rubber, you can see you are receiving the genuine Linatex premium rubber” said Mark Doyle, Global Product Manager for Rubber.