Yokohama Rubber named original equipment for Subaru’s newest Impreza

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced that it has begun delivering tires to Subaru Corporation for use as original equipment (OE) on the automaker’s new Impreza. The new Impreza cars to be sold in Europe and the Latin America will be fitted with ADVAN Sport V105 tires (size 225/40R18 92W).

The ADVAN Sport V105 is an ultra-high performance tire under the ADVAN brand, YOKOHAMA’s global flagship tire brand. The tire delivers excellent driving performance combined with superior comfort and safety characteristics.
The ADVAN Sport V105 tires being supplied as OE on the new Impreza feature a specially tuned structure that enhances the car’s handling stability and ride comfort while also reducing rolling resistance. In addition, non-penetrating sipes have been applied in some of the tire’s lug grooves to reduce passing noise outside the vehicle.

The Impreza is a standard model in the Subaru lineup that provides drivers with superior safety and dynamic sensation unusual for a car in its class. Past Impreza models are known for their sporty yet casual design, excellent driving performance that delivers an enjoyable driving experience, advanced safety equipment that provide peace of mind, and a range of utility features that both the driver and passengers can fully enjoy. While inheriting these features of past models, the all-new Impreza has been enhanced by the inclusion of many of Subaru’s latest and most advanced technologies, significantly enhancing the car’s safety performance and dynamic driving sensation. *
*Abridged translation of Subaru’s January 13, 2023, news release “Subaru unveils the all-new Impreza (Japanese specifications prototype)”（https://www.subaru.co.jp/news/2023_01_13_170612/）

Under Yokohama Rubber’s three-year (2024–2026) medium-term management plan, Yokohama Transformation 2026 (YX2026), the consumer tire business aims to maximize the sales ratios of high-value-added tires. One of the key initiatives under this strategy is promoting the global flagship ADVAN brand tires and the GEOLANDAR brand tires for SUVs and pickup trucks as original equipment for new cars.