Yokohama’s BluEarth-FE tires to be original equipment for the Honda FREED

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced that it is supplying its BluEarth-FE AE30 tires as original equipment (OE) to Honda Motor Co., Ltd. for use on the automaker’s new compact minivan, FREED, which was launched in Japan in June 2024. The FREED is being equipped with 185/65R15 88S size tires.

The BluEarth-FE AE30 is a fuel-efficient standard tire in the BluEarth, a YOKOHAMA’s global tire brand based on the concept of being “environmentally, human, and socially friendly”. It demonstrates excellent fuel-efficiency and a high level of balance between basic performance properties such as quietness, comfortable performance, a comfortable ride, and long life. The BluEarth-FE AE30 being supplied for Honda’s new FREED are made using a compound that contributes to lower road noise and rolling resistance. In addition, the BluEarth-FE AE30’s specially tuned structure enhances the car’s handling stability and ride comfort.

Yokohama Rubber is aggressively developing tires employing its leading-edge BluEarth tire technology, and many of these tires are now coming factory-equipped on gasoline-powered vehicles, hybrid cars and EVs such as a wide variety of new car models, including the latest-model sedans, SUVs, sports cars, and compact cars.