37-inch Cooper Discoverer Rugged Trek tire revealed at SEMA

Las Vega, NV – At the annual SEMA show in Las Vegas, The Goodyear Tire & Rubber Company unveiled the biggest tires yet in its Cooper Discoverer® Rugged Trek™ tire line. Designed for lifted pickup trucks, these all-new, large-sized tires feature signature Cooper Knife-Edge and Mountain Pass customizable sidewall designs and will be available to consumers in early 2023.

“While Cooper currently covers the vast majority of mud terrain tire sizes in the market¹, tire enthusiasts now have an even bigger, stronger tire assortment to help them travel off-road with confidence and stylize their vehicle,” said Michiel Kramer, executive director of Product Marketing at Goodyear. “The line extension into more enthusiast sizes is a direct response to the success of the Cooper Discoverer® Rugged Trek™, which has received overwhelmingly positive feedback from consumers.”

“Flotation” tires like the Cooper Discoverer® Rugged Trek™, which are designed to hold larger masses of air, perform well over softer ground and provide an appealing look, have become increasingly popular with off-road enthusiasts. The new 37×12.50R20LT Discoverer® Rugged Trek™ flotation tire is part of a 10-size expansion that started during the summer of 2022 and will continue into the first quarter of 2023. Containing deeper tread blocks to enhance off-road traction and increase tire tread life, the Cooper Discoverer® Rugged Trek™ offers a competitive tread life limited warranty, as well as a 55,000-mile treadwear limited warranty for flotation tires.

In line with Cooper’s focus on the sizes that off-road enthusiasts want, the company also unveiled four newly developed flotation sizes for the popular Cooper Discoverer® STT Pro™, including 35X12.50R22LT LRF, 33X12.50R20LT LRF, 35X12.50R18LT LRD and 35X12.50R17LT LRE sizes.

Providing exceptional traction and performance on even the harshest terrain, the Cooper Discoverer® STT Pro™ features Cooper’s trademarked Armor-Tek3 carcass construction which helps provide durability and guard against damage on the trails. The 33- and 35-inch tires will help to meet the needs of customers looking to go off-road in particularly muddy conditions, while also providing the curb appeal tire enthusiasts are looking for.