ZC Rubber showcased its latest tire innovations at the SEMA

Las Vegas, NV – ZC Rubber successfully showcased its latest tire innovations at the SEMA Show 2024 in Las Vegas, with the North American debut of its WESTLAKE Gen II Truck Tires and new additions to the ARISUN PCR lineup.

The WESTLAKE Gen II series, engineered for long-haul, regional, and mixed-service applications, incorporates advanced technologies like PSCT (Pre Strain Contour Theory) to reduce tire deformation, the Ultra Hybrid Formula for lower rolling resistance, and Belt-Wrap Technology (BWT) for enhanced tire life, stability, and fuel efficiency.

“The WESTLAKE Gen II series has already built a strong reputation in Europe, and we’re excited to bring this enhanced lineup—specifically adapted for North American roads—to local fleets,” said Henry Shen, Vice President of ZC Rubber. “With a focus on durability, fuel efficiency, and sustainability, we are confident the WESTLAKE Gen II series will meet and exceed North American market demands.”

“We’ve tailored the lineup to meet the unique challenges North American fleet operators encounter daily. Our goal is to provide tires that not only extend lifespan and reduce fuel costs but also reliably perform across North America’s varied landscapes.”

The full lineup made its debut with four key patterns at SEMA—SL11, DA25, ZA12, and ZM41.

W-Elite SL11 (STEER POSITION/Long Haul): Designed with a solid shoulder and advanced tread compounds, the SL11 steer/all position tire is engineered to endure long to regional conditions, ensuring durability alongside optimal wear, fuel efficiency, and cost-per-mile effectiveness. SmartWay-verified, it features a wide shoulder for enhanced stability, decoupling grooves with tread block edge sipes for uniform ground contact and treadwear, and section sipes to boost wet traction performance.

W-Elite DA25 (DRIVE POSITION/Long Haul): Engineered for all-weather and winter conditions with 3PMSF certification, offering reliability and traction while effectively lowering fuel expenses, the DA25 provides durable, even wear with a tread depth of 26/32nd, lowering operational costs while extending tread life.

W-Elite ZA12 (STEER/ALL POSITION/Regional): Ideal for regional routes, this SmartWay-verified tire delivers stability, fuel efficiency, and uniform wear. It features a solid shoulder for enhanced handling, fuel savings compound for improved fuel economy, and balanced void volume for increased road grip and effective water drainage.

W-Elite ZM41 (ALL POSITION/Mixed Service): The mixed service application tire is built to excel in both on-road and off-road environments, capable of carrying heavy loads at lower speeds across a variety of road conditions, from normal to aggressive. The optimized lug pattern enhances grip and handling, while a cut- and chip-resistant compound increases durability in rugged environments. Advanced stone rejectors protect the casing, and reinforced casing construction supports extended durability and retreadability.

ARISUN AGGRESSOR ZP11 (HP): Ideal for high-performance drivers, the AGGRESSOR ZP11 offers responsive steering and stability at high speeds. Its four main grooves improve wet traction and reduce hydroplaning, while high-density siping enhances braking for solid control on both wet and dry roads.

ARISUN ARESTA A/T ZG16: Built for off-road enthusiasts, the ARESTA ZG06 provides dependable grip on mud and loose surfaces with Side-Biter lugs. Its aggressive shoulder design resists cuts and abrasions, making it tough enough for rugged terrains and extreme adventures.

Currently, the ARISUN passenger tire lineup covers a wide range of applications, including UHP (Ultra-High Performance), HP (High Performance), 4X4, H/T (Highway Terrain), A/T (All-Terrain), R/T (Rugged Terrain), M/T (Mud Terrain), and ST (Specialty Tire). This comprehensive selection ensures that North American consumers can find the ideal tire for any driving scenario.

The SEMA showcase highlighted ZC Rubber’s commitment to delivering high-performance tire solutions tailored for North America. With durable, fuel-efficient designs that tackle real-world challenges, ZC Rubber is ready to make a lasting impact across North American roads and trails.