Toyo Tires Treadpass to showcase 27 custom vehicle builds at the 2026 SEMA show
Costa Mesa, CA – Toyo Tires® returns to the SEMA Show in Las Vegas, Nevada on Nov. 3-6. Toyo Tires Treadpass brings together a curated collection of vehicles making their world-debuts, giving talented builders a prominent stage to showcase their artistry. Located between the Central and South Halls of the Las Vegas Convention Center, Treadpass collaborates with these builders and their unique vehicles to create an immersive experience for SEMA attendees.
Toyo Tires Treadpass will showcase 27 world-debut vehicles at this year’s SEMA Show. From a race-inspired 1979 Porsche 935 with a 637-horsepower electric powertrain to a 2027 Rolls-Royce Cullinan featuring a custom body kit making its North American debut, Treadpass once again offers something for every car enthusiast with its wide-ranging lineup of showstopping vehicles. For the second consecutive year, the Toyo Tires website will showcase build highlights for all the vehicles displayed at Treadpass, complete with key details such as year, make and model, wheel and tire package, and other build highlights.
In collaboration with Time Capsule, a B2B miniature-merchandise company specializing in highly detailed diecast models, a life-size die-cast toy box will be on display at Treadpass. Attendees will enjoy a unique viewing experience featuring a 2014 Scion FRS (Toyota GT86) designed and built by Daniel Song of DRVNmind. This year’s build features the very first Neo86 conversion widebody kit outside of the demo car built in Japan last year. The Neo86 transforms the Scion FRS with styling cues inspired by the legendary AE86, paying homage to the famous U.S.-built AE86 known as “Run Free.” Additional build features include a Beams 3SGE swap with full ITB’s from Panic Made and custom high-rise headers from Dream Maker Goods. The wheel and tire package includes Rays TE37V 18×10 wheels finished in Dash White and Toyo Proxes® Sport R (255/35/18) tires.
“Over the years, Treadpass has been an incredible way for us to collaborate with top builders and create a one-of-a-kind experience at the SEMA Show,” said Stan Chen, deputy director, consumer marketing, Toyo Tire U.S.A. Corp. “We are thrilled to bring the activation back for its 13th year and deliver another unforgettable experience for attendees, while showcasing the largest culmination of world-debut cars at this year’s show.”
Toyo Tires will continue their popular collaboration with Leen Customs, returning the limited-edition pins at this year’s SEMA show. 10 pins will be created for some of the Toyo Treadpass display vehicles, which will be distributed at designated times during the show. An exclusive 11th pin will also be available during the “Artist’s Meet” with Leen Customs founder, Hansel Echeverria, on Wednesday, Nov. 4 from 12pm-1pm.
The SEMA Show is the world’s leading automotive trade event, bringing together manufacturers and buyers in every segment of the automotive industry. Toyo Tires remains a must-see exhibit at SEMA, showcasing one-of-a-kind vehicle builds from top builders around the country.