Anette Sklarz Justice named as head of marketing at BKT USA

Copley, Ohio – Balkrishna Industries Ltd (BKT) officially announces the appointment of Anette Sklarz Justice as Head of Marketing at BKT USA. The multinational company thereby pursues its commitment to enhancing the brand recognition in the U.S. market, by consolidating the core values that make BKT a company known by customers and end users for the innovation and quality that distinguish its products.

Bringing in over five years of marketing experience, primarily in the HVAC manufacturing industry, Anette Sklarz Justice will lead the Marketing and Communication Unit at the BKT subsidiary in Ohio, U.S., to further extend the company’s presence in the tire market. She will focus on the brand’s growth strategy and develop communications plans tailored to the U.S. market. Not only does this new appointment strengthen the leadership of BKT USA, but the company also intends to establish a strong and recognizable presence of the BKT brand, by leveraging a strategic approach that aims to improve both brand visibility and overall communication, as well as broadening its target audience to reach customers and industry players through quality content and initiatives.

“I am thrilled to join the great BKT team, making my contribution to the growth of an ambitious company that looks toward the future without ever losing sight of traditional values. In my new role, I am happy to drive the company’s growth and success in the United States at such a dynamic time. My primary goal will be to establish stronger and longer lasting relationships, with journalists, customers and local partners, as well as to support the team in exploring new opportunities for growth.”- says Anette Sklarz Justice, Head of Marketing, BKT USA.

Anette will be responsible for managing press and media relations, for supporting the organization of and participation in industry trade shows, for increasing brand awareness, and for identifying the most effective potential communication channels for BKT USA to emphasize the cutting-edge, reliable, and superior-quality features of BKT products.

In her new role, Anette will functionally report to Lucia Salmaso, Marketing Director of BKT Group.