Dunlop becomes official tire partner of driving simulator “Gran Turismo 7”

Tokyo, Japan -Sumitomo Rubber Industries, Ltd. announced its appointment as the official tire partner of the driving simulator “Gran Turismo 7” for PlayStation®4 and PlayStation®5, and the “Gran Turismo World Series” at the event held in Berlin, Germany, on September 20, 2025.

This partnership is part of our brand strategy centered on DUNLOP, as outlined in our long-term corporate strategy “R.I.S.E. 2035.” In January 2025, we acquired the DUNLOP trademark and other rights for four-wheel tires in Europe, North America, and Oceania, enabling us to operate our business globally under the DUNLOP brand. Moving forward, we will work across regions and businesses to further enhance the recognition and maximize the value of the DUNLOP brand.