AZur and eight joint exhibitors to showcase the circular economy at K 2025
Willich, Germany – K 2025 is the world’s leading trade fair for the plastics and rubber industry – a global hub for innovation, an international networking platform, and a driving force for sustainable development. This year, the spotlight is on circular economy, resource efficiency, and climate protection – perfectly aligning with the mission of the Allianz Zukunft Reifen (AZuR). Together with eight partner organizations, AZuR will showcase hands-on, forward-looking, and cross-industry solutions for a functioning circular economy for End-of-Life tires (ELT) at the Rubber Street in Hall 6, Booth 6C54/06.
At its joint booth in Hall 6, AZuR will present a wide range of best-practice examples – from mechanical and chemical recycling to applications for rubber granulate and cutting-edge technologies. Visitors will learn how used tires are transformed into valuable resources for new products, processed via pyrolysis, or integrated into optimized recycling chains through research and development.
A visible sign of circular economy in action is the exhibition floor itself: The entire Rubber Street will be covered with a joint-friendly, sustainable flooring made of single-grade tire rubber granulate provided by MRH Mülsen, a partner in the ZARE initiative.
AZuR partners at K 2025
The following AZuR partners and institutions will present their solutions at the joint booth:
Regupol – One of the world’s leading manufacturers of products made from recycled rubber granulate, including flooring and sports surfaces
Reoil – Specialist in the chemical recycling of plastics and rubber materials
Genan – Global market leader in tirre recycling and producer of high-quality rubber granulates
Messer – The world’s largest privately held specialist for industrial gases, offering innovative technologies for pyrolysis, cryogenic grinding, and recycling
Pyrum – Pioneer in ELT pyrolysis technology that enables the recovery of critical raw materials
DIK (German Institute for Rubber Technology) – A leading research institute focused on materials and process innovations related to raw materials, compounds, and elastomers
wdk (German Rubber Industry Association) – Industry association representing the interests of the rubber sector and promoting sustainability
NEW LIFE – An initiative that promotes visibility and market development for products made from recycled rubber granulate
AZuR’s joint booth is located at the heart of rubber street, the central hotspot for the rubber industry at K 2025. In addition to a wide variety of exhibits, the booth will feature an open design with information zones, networking areas, and topic-specific presentations.
A highlight of the week is “Circular Thursday” on October 9, 2025, when AZuR and its partners will present real-world projects and perspectives for closed-loop material cycles in the tire industry through talks and panel discussions – a powerful example of applied circular economy in action. At 2:30 p.m., AZuR will host a press conference at the booth.
The AZuR booth is a must-visit for anyone interested in experiencing circular value creation firsthand. Attendees will gain insights into the latest technologies, products, and scientific developments – and have the chance to engage directly with leading minds in the field.
Visit AZuR and its partners at K 2025 in Düsseldorf, October 8 – 15, Hall 6, Booth 6C54/06.