BKT enters India’s consumer tire market

Mumbai, India – Balkrishna Industries Limited (BKT), announces its official entry into India’s consumer tire market. This marks a defining moment in the company’s evolution from an industrial tire specialist to a broader mobility brand. As part of this strategic expansion, BKT introduces a new two-wheeler portfolio for India and prepares to enter the commercial on-road segment. Simultaneously, the company unveils BKT Tires as its dedicated product brand, supported by the new claim ‘Elevate Your Drive’.

This move represents the next chapter of BKT’s Vision 2030: scaling responsibly while extending its engineering standards to everyday mobility.

“BKT’s consumer foray is a natural extension of a trusted global legacy built on performance, engineering discipline. As a home-grown brand delivering global excellence, we believe Indian consumers deserve products built to international benchmarks. This step strengthens our commitment to India’s evolving mobility ecosystem.” –Arvind Poddar, Chairman & Managing Director, BKT.

BKT’s consumer journey begins with two purpose-built two-wheeler tire lines: ZENOVA and THYROS.

ZENOVA is engineered for urban commuting, delivering comfort, stability, and smooth handling for everyday city riders. THYROS is designed for on-road and light off-road applications, offering confidence and control across mixed terrain conditions. Together, the two lines address the full spectrum of daily Indian riding environments.

Manufactured in India, the products are developed under IATF 16949-certified processes. Validation includes indoor design verification testing, accelerated durability trials, and vehicle-level testing at NATRAX covering wet and dry braking, ride, and handling performance. The entire range carries mandatory BIS certification.

By bringing industrial-grade validation standards into the two-wheeler category, BKT transfers the engineering discipline that built its global OHT leadership into the consumer space.

Commercial Vehicle Radials (CVR) – Building on its consumer market entry, BKT will also expand into the commercial on-road segment with the introduction of m.Loadxpert (11.00R20) and Milexpert RG (295/90R20), expected for launch by June 2026.

Developed for high-demand applications including cement transportation, construction logistics, and regional cargo movement, these tires are engineered for stability, casing strength, durability, extended service life, and retreadability.

The TBR portfolio is validated through 138 in-process quality checks, more than 20 design verification tests, and testing in NABL-accredited laboratories, in full compliance with BIS requirements.

Rajiv Poddar, Joint Managing Director, BKT, said: “Our entry into consumer tires is a strategic step under Vision 2030 to scale responsibly and expand BKT’s mobility footprint in India. Our ambition is clear, to build scale responsibly while protecting profitability and performance standards. With a defined revenue roadmap toward 23,000 Crore INR by 2030, supported by disciplined investment and integrated manufacturing, we are not simply entering new categories; we are extending the BKT growth philosophy into segments that touch everyday mobility. This is measured growth, backed by capability, clarity, and long-term commitment.”

Strategic Investment and Distribution Rollout – As part of this expansion, BKT has committed 3,500 Crore INR to strengthen its position in India’s mobility ecosystem. The investment will support manufacturing capacity expansion, advanced R&D capabilities, vertical integration through BKT Carbon, and nationwide distribution strengthening.
The new portfolio will be rolled out through BKT’s nationwide distributor-dealer network, starting with high-demand geographies followed by phased national expansion. Reinforcing its consumer-first approach, BKT will introduce a structured complaint response commitment through its digital service portal, setting a benchmark in service responsiveness.

Satish Sharma, Senior President and Director – Business Development and Strategy, BKT added: “With BKT Tires, consumers will experience the same engineering discipline that built our global OHT leadership. Our expansion into consumer tires is aligned with the strong growth trajectory of India’s mobility market. Rising vehicle ownership and expanding infrastructure create sustained demand for reliable and high-quality products. We are entering this space with a clear focus on delivering fit-for-purpose solutions across the two-wheeler and commercial vehicle segments, building long-term consumer trust through product relevance and distribution depth. Our goal is simple: establish BKT Tires as a trusted mobility brand for India”.

Aligned with Vision 2030, this expansion reinforces BKT’s long-term commitment to sustainable growth and value creation.