Asaf Eylon appointed CEO of Tosaf in North America

Bessemer City, NC — Tosaf Ltd., announced the appointment of Asaf Eylon as CEO of Tosaf in North America, effective immediately.

Eylon draws on more than 21 years of experience at Tosaf, supported by a strong foundation in industrial engineering and business management. Most recently, he served as CEO of Tosaf’s Additives & White Division for eight years, where he led a collaborative, cross functional team that delivered record performance. Under his leadership, the division sharpened its market focus, expanded its high value product portfolio and increased production capacity, including the launch of a state-of-the-art flame-retardant production site. Throughout this growth, he championed Tosaf’s “making it happen” culture and reinforced a customer success mindset across the organization.

Prior to that role, Eylon served as VP of International Sales and Marketing, where he oversaw global sales operations and built a strong international sales system grounded in a simple guiding principle: the customer is always at the center. He established offices, agencies, and distribution channels in more than 30 countries, driving profitability through teamwork, strategic market expansion, and portfolio optimization.
“I’m honored to lead this talented team at such a pivotal moment,” said Eylon. “Our priority is to empower our local teams and strengthen the partnerships we’ve built with customers across the region. By combining Tosaf’s global expertise with strong local manufacturing and technical capabilities, we aim to deliver faster responses, deeper collaboration, and long-term value for our customers.” Our focus is simple: operate as one unified organization, fully aligned around what matters most — our customers’ success. When we succeed together, our customers also share in that success.”

In his new role, Eylon will focus on empowering teams across the U.S. organization, strengthening customer partnerships, and building a unified sales and service structure that reflects Tosaf’s commitment to partnership, reliability, and innovation.

“Tosaf has always been a solution driven company. With four production sites already in place in the U.S. and more on the way, we’re bringing together 40 years of global expertise, so customers experience us as a united partner. By offering customers a single point of contact, fast response times, and deep technical expertise, we’ll provide the support and innovation expected — backed by the strength of American manufacturing.”

From its Bessemer City hub, Tosaf delivers responsive, flexible, and technically advanced solutions to customers across the American plastics industry.
“Our objective is clear: to be recognized as the partner of choice in our markets,” said Eylon. “By elevating how we operate and how we deliver, we will raise the standard for service, quality, and reliability across the industry.”
Looking ahead, Tosaf views North America as a key growth market for its color and additive masterbatch technologies, a region the company views as a key opportunity to leverage its four decades of global expertise in a rapidly expanding market.
Tosaf Inc. serves as the key North American manufacturing hub for Tosaf Ltd., offering custom color masterbatches, white masterbatches, and a broad portfolio of additives. As part of Tosaf’s North American network, the company emphasizes flexible, customer driven production supported by advanced in-house capabilities and close collaboration with Tosaf’s global R&D organization. Whether delivering specialized small batch solutions or large-scale, cost-efficient runs, Tosaf Inc. provides reliable quality and responsive service tailored to the evolving needs of U.S. customers.