Author: RubberWorld

Newsrss1rssLinkedIn

Cooper Tires unveils bold new brand look

RubberWorld 628 Views

For over 100 years, Cooper has earned the trust of drivers who demand more from their tires—and themselves. This heritage runs through the new identity, which pairs Cooper’s proven DNA with a modern aesthetic. The result is a look that signals strength, purpose, and confidence.

The new visual brand system includes updates to its brand marks, a refined color palette, and a more contemporary design language intended to help the brand cut through in crowded retail environments and digital marketplaces.

Read More
Newsrss3rssLinkedIn

Toyo Tires promotes four members of sales management team

RubberWorld 631 Views

Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the promotion of four members of its sales management team, effective March 1. Ken Cole, Shawn Blythe, Bill Carroll, and Steven Shearer have been elevated to director-level roles across sales, strategic accounts, retail channels, and operations. The promotions reflect Toyo’s commitment to internal leadership development and continued growth in a changing tire market.

Read More
Newsrss4

Precision Associates earns EcoVadis committed badge

RubberWorld 514 Views

Precision Associates, Inc. (PAI) announced that it has earned the Committed Badge from EcoVadis following its most recent sustainability assessment.

EcoVadis is a globally recognized provider of business sustainability ratings that evaluates companies in four key areas: environment, labor and human rights, ethics and sustainable procurement. The assessment helps organizations measure and improve their environmental, social and governance performance.

Read More
Newsrss5

Ecore Athletic named official flooring provider of NAIA

RubberWorld 527 Views

The National Association of Intercollegiate Athletics (NAIA) has signed a partnership agreement with Ecore Athletic as the Official Athletic Rubber Flooring Provider to the NAIA.
This collaboration brings performance and purpose together, supporting the student-athlete experience while strengthening athletic environments across NAIA institutions nationwide. Ecore’s tailored flooring solutions and deep industry expertise help reduce maintenance costs, improve safety, and enhance athletic performance, delivering long-term value to schools and communities alike.

Read More