BKT appoints three new specialist figures for France and South America
Mumbai, India – Balkrishna Industries Ltd, the leading global Off-Highway tire manufacturer, has further extended its Original Equipment (OE) division by appointing three new specialist figures for France and South America—a further step towards BKT’s long-term objectives outlined in the company’s 2030 growth vision and strategic roadmap. This move reflects BKT’s commitment to becoming a worldwide leader and trusted partner in the OE channel by expanding in key markets. The expansion aims to build a more powerful, customer-focused brand presence through enhanced technical engagement and close collaboration with the entire OEM ecosystem.
France: Brand Specification
BKT is proud to announce the appointment of Rémi Morin as Brand Specification Manager. In this pivotal role, Rémi, who brings in over 12 years of experience with a major global OEM and a decade of international leadership across smart farming, mobility, and innovation. This move reflects BKT’s commitment to aligning product development even more closely with the needs of OEMs, dealers, and end-users—ensuring innovation is driven by the real-world demands of the field. In his new role, Rémi will lead BKT’s strategic engagement with tractor dealers in France, where BKT already holds a strong position with OEMs and end-users, leading in the aftermarket channel. This new focus on tractor dealer relationships marks a bold step in BKT’s vision to deliver value from the ground up—through deeper partnerships, sharper market insight, and a relentless focus on customer-centric growth.
South America: OE Team Growth
As part of company’s global OE deployment and aiming at scaling operations in this key business region, BKT is proud to announce the arrival of two senior professionals for South America: The first is Cadu Accica, who has been appointed as Head OEM South America and brings in 19 years of experience in the specialty tire industry with a proven record in business development, marketing and sales in LATAM. At BKT, Cadu will lead OE partnerships, delivering value through customer proximity and long-term collaboration. The second is Lincoln Sugimoto, who joins BKT as OEM Technical Manager South America. Having a strong background in engineering and project management and 15 years of experience, including key roles in the specialty tire and material handling industries, Lincoln will make sure that OEMs in South America receive best-in-class technical support, fostering innovation and operational excellence in every partnership.
“These appointments reflect our bold commitment to scaling our OE business worldwide — with Europe and South America being critical parts of that journey. Remi, Cadu, and Lincoln bring passion, expertise, and a shared belief in performance through partnership and innovation. Their arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value across regions. We are building a team that will transform our strong ambitions into reality at a global level.” — states Ludovic Revel, President Global OEM, BKT.
Following recent strategic additions to the OE teams across Europe, Africa, and the Middle East, BKT is now in a uniquely strong position to scale its OE business across all segments — agriculture, industrial, and OTR—unlocking new growth opportunities, reinforcing its global vision, and fully in line with its ambitious 2030 Strategic Plan