Bridgestone contributes to Paris 2024 as the official tire of the Olympic and Paralympic Games
Nashville, TN – Bridgestone is contributing a variety of tires, services and performance products at the Olympic and Paralympic Games Paris 2024. As a Worldwide Olympic and Paralympic Partner, Bridgestone is committed to helping support and enhance the experience for all athletes, staff, fans and visitors in Paris. The company’s contributions to Paris 2024 operations and activities are designed to showcase how we are creating social and customer value through safety, sustainability, inclusivity and innovation.
“The Olympic and Paralympic Games are powerful platforms that unite and inspire people around the world through emotion and performance,” said Laurent Dartoux, Management Board Chair and Group President, Bridgestone Europe Middle East and Africa (BSEMEA). “The objectives of the Olympic and Paralympic movements closely align with Bridgestone’s mission ‘Serving Society with Superior Quality’ and our vision to create a more sustainable world for future generations. Through our support for Paris 2024, we are promoting and demonstrating our shared values to our employees, our communities, and our customers.”
As the Official Tire of the Olympic and Paralympic Games, Bridgestone is helping keep the official Olympic and Paralympic fleet in motion. Bridgestone is providing a variety of its premium tires for more than 1,000 of Toyota’s newly-provided vehicles.
Bridgestone is also providing its high-performing motorcycle tires for more than 20 motorcycles used in support of Paris 2024 road course events. These provisions include tire fitments for a prototype Kawasaki hydrogen motorcycle.
More than three dozen Bridgestone-owned Speedy and First Stop tire and maintenance service centers will be on call during Gamestime to support all fleet tires and passenger vehicles. These locations throughout the Paris 2024 venue footprint will provide tire checks and related automotive service for the nearly 3,000 cars operating at the Olympic and Paralympic Games. Speedy will also provide glass-related services, including windshield repair and replacement.
To promote road safety, Bridgestone created an e-learning education model as part of a training series for drivers. The training will be offered to the nearly 4,000 volunteer drivers before they get behind a wheel to pilot the Paris 2024 fleet. The module highlights the important role tires play in vehicle safety and performance. It also offers tire care tips for checking tread and maintaining proper inflation.
In addition to supporting the 100%-electrified Toyota passenger vehicle fleet, Bridgestone is providing tire fitments designed to help maximize a number Toyota’s hydrogen-powered and inclusive mobility offerings. This collaborative support for emerging innovation vehicles includes tires fitted for 500 Hydrogen-fueled Toyota Mirai Fuel Cell Electric Vehicle (FCEV) cars and two Hydrogen-fueled FCEV buses. It also includes tires fitted for 250 Toyota zero tailpipe emission electric Accessible People Movers (APM) that will transport athletes, staff, and fans during the Games. The APMs are vehicles specifically designed for people with physical disabilities. They are fitted with Bridgestone Ecopia EP150 tires designed to provide a comfortable riding experience and low rolling resistance efficiency that can help maximize fuel/energy consumption.
Bridgestone also will supply more than 600 bicycles for alternative options of non-motorized transportation. Bridgestone is partnering with Decathlon, an international sporting goods manufacturer based in France and Official Partner of Paris 2024, to make the bikes available across Paris 2024 venues and in the Olympic and Paralympic Village. The bicycles will be available to athletes, volunteers and staff for convenient and efficient transportation where car travel is not necessary. After Paris 2024 concludes, Bridgestone will partner with Ville de Paris to donate approximately 500 of the bikes locally to community organizations.