Bridgestone launches new premium winter tire for light commercial vehicles

Brussels, Belgium – Bridgestone EMEA announced its new premium winter tire for light commercial vehicles. Bridgestone is launching the Duravis Van Winter ENLITEN to support van users and light truck fleets through daily winter operating conditions while helping to reduce the total cost of ownership.

According to independent TÜV SÜD tests, the Bridgestone Duravis Van Winter delivers best-in-class braking and traction performances in both snow and icy conditions to keep drivers safe and in control all winter long. The EV-ready tire also achieves an EU Label A-grade in wet grip.

The Bridgestone Duravis Van Winter boasts the longest mileage compared to other premium winter alternatives – as proven by TÜV SÜD – to help reduce vehicle downtime, costs, and improve resource efficiency. This is alongside a 13 percent rolling resistance reduction from its predecessor3, increasing fuel/energy efficiency to further reduce the total cost of ownership and environmental impact.

These significant performance improvements are made possible by ENLITEN, Bridgestone’s combination of multiple cutting-edge technologies providing the tire’s significant longevity improvements without compromising performance on the snow, ice, wet or dry. The new tire also benefits from an optimized pattern design and a new compound formula for improved rolling resistance and grip on snow. These innovations are combined with a high contact area for superior performance on ice.

The use of ENLITEN Technology ensures the Bridgestone Duravis Van Winter is fully EV-ready – meeting both general performance demands of any vehicle and the specific requirements of electric vehicles.

Developed in Europe, the Bridgestone Duravis Van Winter ENLITEN will be launched in 19 sizes, from 15” to 17”, as of July 2024. The tire will be available across Europe, Turkey and the CIS.4 Joining the Bridgestone Duravis Van for summer and the Duravis All Season, this new tire completes Bridgestone’s premium van lineup.

Speaking on this launch was Stefano Sanchini, Vice President Consumer Replacement at Bridgestone EMEA: “Reliable, robust and EV-ready, the Bridgestone Duravis Van Winter ENLITEN is engineered to support the needs of modern van users and fleets. We wanted to create a winter van tire that could both enhance day-to-day operations and provide long-term cost and efficiency gains. We’ve achieved that through a variety of best-in-class performances delivering outstanding longevity, efficiency and safety in all winter conditions.”