Bridgestone unveils new Blizzak IcePeak tire for even greater winter performance
Nashville, TN – Bridgestone announced details of its all-new Blizzak IcePeak flagship winter tire featuring ENLITEN™ technology and both 3-Peak Mountain Snowflake and Ice Grip certifications, the first Bridgestone tire to earn the double distinction. This newest addition to America’s top selling winter tire line utilizes optimized compounds, a new tread design and ENLITEN technology to deliver advanced winter performance with improved tire wear life and lower rolling resistance for impressive fuel efficiency.
Launching nationally in May 2026, the Blizzak IcePeak tire replaces two tires in the Bridgestone
lineup—the Blizzak WS90 tire and the Blizzak DM-V2 tire—providing exceptional winter
performance for sedans, minivans, CUVs, SUVs and trucks. The new tire will be offered in 107
sizes from 14- to 22-inch variations, with the majority of sizes available at its launch in May. Once
all 107 sizes are available, the Blizzak IcePeak tire will cover 97% of the U.S. light-duty vehicle
market. Incorporating Bridgestone ENLITEN technology, the Blizzak IcePeak tire is engineered for
both conventional combustion engine automobiles as well as hybrid and all-electric vehicles.
“Our Blizzak tire lineup moves from strength to strength, continually raising the standard for
impressive winter weather control,” said Ian McKenney, Senior Product Manager, Bridgestone
Americas. “With the application of ENLITEN technology, we are able to expand the tires’
performance envelope in all directions while also delivering greater durability and reduced rolling
resistance, while promoting a focus on enhanced sustainability.”
Key benefits of the Bridgestone Blizzak IcePeak tire include:
Enhanced Stopping Power on Icy Roads: Engineered with Bridgestone’s patented
MultiCell™ technology, the Blizzak IcePeak tire is Ice Grip certified, offering improved
stopping power on icy road surfaces.
Snow Traction Technology: With optimized tread blocks and full-depth 3D sipe
technology for additional biting edges, the Blizzak IcePeak tire is designed to claw
through snow, helping drivers stop shorter and minimize tire spin.
Long-Lasting Wear: New tread and enhanced compounds with ENLITEN technology
mean longer-lasting tires with reduced rolling resistance for improved fuel efficiency. In
For Immediate Release
Contact: Karina Gonzalez
GonzalezKarina@bfusa.com
BRIDGESTONE AMERICAS, INC.
200 4th Avenue South
Nashville, TN 37201
internal testing, wear life is improved versus the Blizzak DM-V2 tire and the Blizzak
WS90 tire, which, combined with reduced rolling resistance, translates to meaningful
cost savings for drivers.
Ice Grip Certification: The Ice Grip symbol certifies the tire has been subjected to
rigorous testing on icy surfaces, according to standards established by the International
Organization for Standardization (ISO), and that the tire performed at least 18% better
than a standard reference tire on an ice braking test.
World-Class Winter Tire Design and Engineering
The Blizzak brand is synonymous with excellent winter tire performance and benefits from
nearly four decades of engineering innovation. Since its launch in 1988, the Bridgestone Blizzak
tire line has revolutionized the winter tire industry with key innovations, including MultiCell
technology and 3D interlocking sipes. The new Blizzak IcePeak tire builds on these innovations
with new key engineering and design features:
Optimized Compound: Enhanced for added durability, the Blizzak IcePeak tire uses an
optimized version of the same proven winter compounds found in the Blizzak WS90 and
DM-V2 tires. The more durable compound is engineered to help provide improved wear
life for multiple winters of use and rolling resistance, while maintaining superior traction
in wet, ice and snowy driving conditions.
New Tread Pattern: Using a globally unified new tread pattern, the Blizzak IcePeak tire
delivers exceptional performance on wet, icy and snow-covered roads using three major
new design features.
1) The sipes, or small slits in the tread blocks, have been optimized relative to the block
shapes and angles to increase the gripping edge effect.
2) Protrusions have been added to the leading edge of the tread blocks to prevent water
intrusion around the blocks, further enhancing the tires’ grip in icy conditions.
3) The addition of micro grooves to the surface of the tread blocks helps remove the
thin layer of water that forms between the tire and the ice, improving icy road grip.
Bridgestone’s development of the Blizzak IcePeak tire aligns with the Bridgestone E8
Commitment3, which consists of eight Bridgestone-like values starting with the letter “E” (Energy,
Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment). The Bridgestone
Blizzak IcePeak tire aligns with its “Ecology,” “Extension” and “Ease” commitments.