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Aumovio prompts Laurent Fabre to chief commercial officer

aurent Fabre, currently Head of the Wheel Brake Solutions (WBS) segment within the Safety and Motion business area, will assume the newly created position of Chief Commercial Officer (CCO) at AUMOVIO starting April 1, 2026. In his new role, he will be responsible for sales across North America, Asia and Europe. Laurent Fabre will report directly to AUMOVIO CEO Philipp von Hirschheydt.

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Cooper Tires unveils bold new brand look

For over 100 years, Cooper has earned the trust of drivers who demand more from their tires—and themselves. This heritage runs through the new identity, which pairs Cooper’s proven DNA with a modern aesthetic. The result is a look that signals strength, purpose, and confidence.

The new visual brand system includes updates to its brand marks, a refined color palette, and a more contemporary design language intended to help the brand cut through in crowded retail environments and digital marketplaces.

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Toyo Tires promotes four members of sales management team

Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the promotion of four members of its sales management team, effective March 1. Ken Cole, Shawn Blythe, Bill Carroll, and Steven Shearer have been elevated to director-level roles across sales, strategic accounts, retail channels, and operations. The promotions reflect Toyo’s commitment to internal leadership development and continued growth in a changing tire market.

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Precision Associates earns EcoVadis committed badge

Precision Associates, Inc. (PAI) announced that it has earned the Committed Badge from EcoVadis following its most recent sustainability assessment.

EcoVadis is a globally recognized provider of business sustainability ratings that evaluates companies in four key areas: environment, labor and human rights, ethics and sustainable procurement. The assessment helps organizations measure and improve their environmental, social and governance performance.

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Ecore Athletic named official flooring provider of NAIA

The National Association of Intercollegiate Athletics (NAIA) has signed a partnership agreement with Ecore Athletic as the Official Athletic Rubber Flooring Provider to the NAIA.
This collaboration brings performance and purpose together, supporting the student-athlete experience while strengthening athletic environments across NAIA institutions nationwide. Ecore’s tailored flooring solutions and deep industry expertise help reduce maintenance costs, improve safety, and enhance athletic performance, delivering long-term value to schools and communities alike.

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