Sumitomo Rubber North America (SRNA), a subsidiary of Sumitomo Rubber Industries, Ltd. announced the promotion of Cliff Stewart to Associate Vice President of Four-Wheel Replacement Sales and Christopher de Rosales to Associate Vice President of Strategic Planning
Read MorePalm Beach Gardens, Fla. (June 9, 2025) – TBC Corporation (“TBC”), a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations, today announced enhancements to the CrossWind Tires product portfolio, including new sizes for existing lines and the introduction of the brand-new CrossWind RuggedTraxxTM. The CrossWind Tires product portfolio now includes nearly 150 sizes across six product lines designed for passenger, SUV and light truck vehicles, and is marketed and distributed exclusively by TBC Corporation in the United States and Canada.
“CrossWind is a robust tire line that offers an unbeatable combination of sizes and segment coverage at a competitive price,” said Rachel Tibor, group vice president of wholesale marketing for TBC Corporation. “We’ve invested in strengthening this line to help ensure our customers have the products they need, when they need them, to support their growth and keep their customers driving forward.”
Founded in 1975, CrossWind has produced over 79 million tires worldwide and continues to evolve with new technology in design, development and manufacturing. CrossWind Tires is also dedicated to sustainable practices with a focus on reducing, reusing and recycling waste tires, advancing clean technology and driving sustainable development.
Enhancements to the CrossWind portfolio include:
CrossWind RuggedTraxxTM
The brand-new RuggedTraxx is a rugged terrain tire designed for drivers of trucks, SUVs and jeeps, who want to enjoy extreme off-road adventures with the ability to also drive comfortably on paved roads. Its crossed horned block design provides strong traction on muddy and soft surfaces, and the tire is also specifically designed for climbing performance. RuggedTraxx is offered in 28 sizes and includes a 50,000-mile tread warranty. Click here to watch a video.
CrossWind TrailTraxxTM
The all-new TrailTraxx is an all-terrain tire that gives drivers the versatility for both everyday commutes and rigorous off-road adventures. The new tread design offers a balance of traction, durability and comfort to promote confident driving in unpredictable weather conditions including rain, ice, or snow. Reinforced sidewalls reduce punctures and damage from rocks and sharp objects. TrailTraxx is offered in 34 sizes and includes a 55,000-mile tread warranty. Click here to watch a video.
CrossWind Ultra Sport+TM
The Ultra Sport+ is an ultra-high performance, all-season tire that delivers exceptional sporty handling, responsive grip, and stability at high speeds, no matter the season. Ideal for sports cars, luxury vehicles and high-performance sedans, the four main longitudinal grooves offer improved wet performance, and the ridge design creates an enhanced drainage system that disperses water more quickly for better handling on wet surfaces. The high-density 3D sipes enable better control, breaking and cornering performances. Ultra Sport+ is available in 40 sizes and includes a 50,000-mile tread warranty
The Yokohama Rubber Co., Ltd., announced that it has begun supplying its ADVAN FLEVA V701 tires as original equipment for Toyota Motor Corporation’s new “Corolla Cross GR SPORT,” a sporty model of the automaker’s compact SUV “Corolla Cross.” This new model will be available for sale in Japan, Europe, Australia, and other regions from August 2025. The tire size is 225/45R19 92W.
Read MoreThe Tire and Rubber Association of Canada (https://tracanada.ca) announced its new Board of Directors following its Annual General Meeting of members held on June 4, 2025.
At that meeting, the members elected Phillip Diogenes of Bridgestone Canada Inc. as a new director. The Officers of TRAC include Chris Figel of AirBoss of America Corp. as Chair of the Board; Lawrence Kumar of Yokohama Tire (Canada) as Vice Chair; and Paul Christou of Goodyear Canada Inc. as Treasurer.
Read MoreNashville, TN – Bridgestone announced the debut of the all-new Bridgestone Turanza EverDrive touring tire. Backed by an 80,000-mile limited
Read MoreSales of select Pirelli tires equipped with the company’s advanced CyberTyre technology could soon face restrictions in the United States, following a warning from the U.S. Department of Commerce. The move stems from growing concerns over national security risks tied to foreign ownership and data collection capabilities embedded in modern automotive components.
Read MoreOrion S.A. released its 2024 Sustainability Report, showcasing how the company is making materials that are essential for a world with increased electrification of mobility and energy storage.
Read MoreWACKER is all set to unveil a selection of silicone products for e-mobility applications at this year’s Battery Show Europe. The company will particularly focus on a new thermally conductive gap filler for applications in power electronics. Commercially available as SEMICOSIL® 9649 TC, this silicone product can withstand high thermal stresses. It ensures that the electronic components have a lasting bond with a vehicle’s active and passive cooling systems. The heat generated when a vehicle is in operation is thus efficiently dissipated. The Battery Show Europe will be held in Stuttgart, Germany, from June 3 to 5.
Read MoreMichael (Mike) J. Mankosa, Ph.D., Executive Vice President of Global Technology at Eriez, has been inducted into Virginia Tech’s Academy of Engineering Excellence. This esteemed recognition honors alumni whose careers have been defined by exceptional innovation and leadership, creating a lasting impact on the engineering profession.
Read MoreLiberty Tire Recycling has been honored with the 2025 Recircle “Circular Economy Award” in recognition of its groundbreaking collaboration with Walmart that exemplifies closed-loop sustainability. The award acknowledges the innovative partnership that has successfully established a circular system to collect, recycle, and transform end-of-life tires into consumer products and infrastructure solutions.
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