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Bridgestone Retail Operations to plant a tree for every app download

Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, announced the launch of “Download the App, Plant a Tree” – a three-week campaign encouraging customers of Firestone Complete Auto Care and Tires Plus to act sustainably by reducing paper waste. Between Earth Day (April 22) and the conclusion of Bridgestone’s Sustainable Business Week (May 12), BSRO will partner with the National Forest Foundation to plant a tree for every new My Firestone and Tires Plus app downloaded.

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