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Volkswagen’s all-electric ID.7 runs on the right Continental tires from the factory: the EcoContact 7 S has received exclusive worldwide original equipment approval in the 21-inch tire size. The EcoContact 7 S boasts maximum energy efficiency, low rolling noise, high mileage and powerful steering precision, making it an ideal tire solution for electric vehicles such as the ID.7.

Bellofram Elastomers, maker of closed cell silicone sponge and inventor of the original Bellofram rolling diaphragm, has expanded its product line to include new engineered foam in neoprene and EPDM.

Visitors of Sun Chemical’s booth will get a first look at Paliocrom Premium Orange L 2900, the newest effect pigment from the highly successful Paliocrom brand family, which are recognized for their maximum chroma and brilliant metallic effects for golden-to-red premium colors.
Sun Chemical will present Lumina HD Exterior Sienna S3903V, the next grade in the Lumina high definition mica effects line. Based on fine synthetic mica with the highest performance properties, the Lumina HD line enables exceptional chroma, enhanced distinctness of image and subtle sparkle

MAXAM Tire announced the launch of its latest product, the MS330. Engineered to excel across demanding applications, the MS330 features a range of enhancements designed to boost traction, improve heat resistance and extend overall tire life. From its robust casing design to its advanced tread compounds, the MS330 delivers superior performance where it matters.

Elkem’s total operating income for the fourth quarter 2024 was NOK 8,498 million, an increase of 5 per cent compared to the fourth quarter 2023. Earnings before interest, taxes, depreciation and amortization (EBITDA) was NOK 1,161 million, up 84 per cent from the corresponding quarter last year. Earnings per share (EPS) was NOK -0.03 in the quarter, and NOK 0.77 year-to-date. The board proposes a dividend of NOK 0.30 per share.

Bridgestone Corporation has announced that it will supply “BATTLAX SPORT TOURING T32” as original equipment for the new sport touring models TRACER9, TRACER9 GT, and TRACER9 GT+ released by Yamaha Motor., Ltd.

The TRACER9, TRACER9 GT, and TRACER9 GT+ are sport touring models that combine high sports performance with practical functionality. Notably, the TRACER9 GT+, the flagship model in Yamaha Motor’s touring category, is newly equipped with an automatic transmission Y-AMT (Yamaha Automated Transmission) that eliminates the need for clutch lever and shift pedal operations.

Pirelli has launched the new Cinturato, a summer tire designed for premium cars – from sedans to CUVs – intended both as original equipment and for the replacement market. Thanks to Pirelli’s research and innovation as well as the extensive use of virtual design, the new generation of Cinturato stands as the current benchmark for safety and efficiency, in line with Pirelli’s ‘eco-safety’ strategy.