Continental Tire appoints Torben Tiersch as director of original equipment, truck tires, Americas

Fort Mill, SC — Continental has appointed Torben Tiersch as Director of Original Equipment (OE), Truck Tires, Americas, marking a significant step in the company’s continued commitment to strengthening its OE partnerships and technical leadership across North and South America.

Torben transitions into the role after serving as OE Key Account Manager for Ford, Isuzu and Hino, where he held responsibility for sales, account quality management, and engineering coordination. His deep technical expertise, combined with over two decades of global experience in the tire industry, positions him to lead Continental’s OE Truck and Trailer business in the Americas with a strong strategic vision.

Since joining Continental in 2003, Torben has built a diverse and international career spanning engineering, sales, and global account leadership.

Torben holds a Diploma in Mechanical Engineering and completed an apprenticeship as a Mechatronics Engineer with Continental AG.

“Torben’s blend of technical depth, customer focus, and international leadership experience makes him exceptionally well suited for this role,” said Renato Sarzano, SVP Truck Tires, Americas, Continental. “His track record of building strong OEM partnerships and driving engineering excellence will be instrumental as we continue to expand our OE presence across the Americas.”

In his new position, Torben will oversee all OE truck and trailer activities in North and South America, guiding strategic initiatives, customer engagement, and technical development to support Continental’s long-term growth in the region.