Dunlop named the official tire of Luftgekühlt

Rancho Cucamonga, CA – Dunlop announces its support for Luftgekühlt and Air|Water as the official tire sponsor. Established in 2014, Luftgekühlt is renowned worldwide for providing quality, boundary-pushing, and inspiring experiences within the automotive world. Their premium large-scale gatherings celebrate air-cooled Porsche vehicles, historical figures in the community, and passionate enthusiasts and creators within the sphere. Every Luftgekühlt event garners high attendance internationally and attracts broad media attention. The talented team behind Luftgekühlt also produced Air|Water, one of the largest single-brand automotive events in Southern California.

The partnership is a multi-year agreement in which Dunlop will have a presence at Luftgekühlt and AirIWater events. This year, Dunlop will be present at the first-ever Luft Tokyo, Luftgekühlt 12, and Air|Water.

For the inaugural Luft Tokyo, the historic KK line in the Ginza district will serve as a stunning backdrop for a tightly curated selection of air-cooled, innovative Porsche builds. The temporarily closed section of the expressway will showcase Tokyo’s vibrant automotive culture, while the community will offer a unique perspective on Porsche excellence, creating an immersive and exclusive experience. Dunlop will have a display within the event, and Dunlop tires will be featured on prominent vehicles.

“With Porsche also being a significant part of Dunlop’s substantial motorsport history, we are privileged to be a part of Luftgekühlt and Air|Water for the coming years,” stated Nick Fousekis, Marketing Director for Dunlop Tires North America. “We share the same passion for community, design, innovation, and craftsmanship.”

“Aligning with Luftgekühlt and Air|Water is a natural fit for Dunlop,” shared Jonathon Bradford, Senior Manager of Motorsports and Events for Dunlop Tires North America. “Their legacy of curating premier Porsche events provides the perfect platform for us to introduce premium products while engaging directly with one of the most passionate and influential automotive communities in the world.”

“Dunlop’s role in Porsche motorsport—especially during the dominant Group C years at Le Mans—cements its place in the brand’s performance DNA. That authenticity is essential to Luftgekühlt and Air|Water as we build experiences rooted in real history and passion,” stated Patrick Long, Founder of Luftgekühlt and Air|Water. “Beyond the legacy, this partnership opens the door to exciting new Dunlop products designed with Porsche drivers in mind, making this just the beginning of what we’ll bring to our community.”

Luft Tokyo will take place on March 14th, 2026, in Tokyo, Japan, and Air|Water will be held on April 25th, 2026, in Costa Mesa, California.