Dunlop SP Sport Maxx factory standard on all-new Subaru Impreza

Tokyo, Japan – Sumitomo Rubber Industries, Ltd. announced that they have begun supplying the high-performance DUNLOP “SP SPORT MAXX 050” tires to Subaru Corporation for use as factory standard tires on their all-new Subaru Impreza, which debuted on April 2023.

As the standard-bearer of the Subaru Lineup, the Impreza leads its class when it comes to providing safety and a dynamic driving feel. For the sixth generation of the Impreza Series, Subaru has renamed the latest model from “Impreza Sport” to simply “Impreza” for the Japanese market. The Impreza Series has consistently produced vehicles that bring together a casual and sporty design, outstanding maneuverability to make driving more fun all around, advanced safety devices for greater peace of mind and the versatility to handle any situation. The latest Impreza keeps this heritage alive while also adding many of the latest cutting-edge Subaru Technologies to take safety performance and the dynamic feel of driving to a whole-new level.

Meanwhile, the DUNLOP “SP SPORT MAXX 050” tires combine excellent fuel efficiency with top-notch grip and steering stability performance to handle both wet and dry road surfaces with aplomb. Thanks to a tread pattern that equalizes the distribution of stress throughout the contact surface, the tires provide a sporty feel even when driving around town.