Dunlop Tires promotes Sam Williams to director of sales

Rancho Cucamonga, CA – Dunlop Tires North America (DTNA), a subsidiary of Sumitomo Rubber Industries, Ltd., announced the promotion of Sam Williams to Director of Sales for Passenger Car and Light Truck tires.

Williams has over 30 years of experience in the automotive aftermarket industry, including sales, store management, multi-unit management, business development, marketing, operations, buying, merchandising, strategic planning, and vendor relations. During his recent tenure as the Director of Sales for Commercial Truck Tires, his performance was exceptional, showcasing strong leadership and strategic insight.

“I am thrilled to embrace my new position as the Director of Sales for Passenger Car and Light Truck Tires,” said Williams. “This role is an excellent opportunity, and I look forward to building strong relationships with our customers and continuing growth for the Dunlop and Falken brands.”

“Sam has consistently demonstrated his capabilities, providing significant support for the business during his tenure as the Director of Sales for Commercial Truck Tires,” said Darren Thomas, CEO and President of SRNA. “DTNA will benefit from his proven track record of success as he transitions to his new role as the Director of Sales for PCR and LT tires.”