GBIE announces new technical support and distribution center in India
Windsor, Ontario – G. Bareich Import-Export Inc. (GBIE) has announced further expansion with a new Technical Support and Distribution Center in India. Strategically located near Delhi and within the National Capital Region (NCR), the facility further strengthens GBIE’s ability to serve India’s rapidly growing automotive and electric vehicle markets with local inventory and specialized technical expertise. This expansion has been established in partnership with a trusted local team, enabling faster turn-around-time and closer support for manufacturers across the region.
As India’s EV and premium vehicle segments continue to expand (50% increase in the last 5 years), the importance of sustainable, high performance coating solutions for weatherstrip sealing systems becomes even more critical as the consumer expectations grow in parallel. Mitigating noise from weatherseals, providing superior abrasion resistance, and delivering excellent aesthetics and haptics are essential performance factors for today’s manufacturers. GBIE’s SLIP-COAT and Eco-Coat products are solvent-free, non-hazardous, and engineered to meet or exceed global environmental standards, making them ideally suited to support India’s growing focus on sustainable mobility.
“We’re excited to officially open our Indian operation, which complements our existing distribution hubs in Germany and China,” said David Bareich, President of GBIE. “By keeping inventory close to key markets, we reduce lead times and provide a high level of satisfaction to customers, strengthening GBIE’s market position. What sets us apart is our commitment to supporting coating development at no cost to the customer. With our technical support partner in the region, we’re now able to understand the customer and consumer expectations and work even more closely with manufacturers across India to ensure every coating solution is fully optimized for their specific elastomer compounds.”
Founded in 1973, GBIE pioneered the industry’s first water-based coating for automotive weatherseals in 1989 – setting a new standard for innovation and sustainability. Today, the company remains at the forefront of high-performance coating technology, specializing in advanced formulations for molded and extruded elastomer applications. From its 64,000-square-foot research and manufacturing facility in Windsor, Ontario, Canada, GBIE serves Tier 1 suppliers and OEMs worldwide, delivering coating solutions that blend technical excellence with environmental stewardship.
To learn more or connect with GBIE at the Global Polymer Summit, visit Booth 1512.