Hercules Tires launches TIS UT1 tire brand in Canada

Huntersville, NC – Hercules Tires, distributed exclusively in Canada by National Tire Distributors (NTD), launches the TIS UT1 tire by Hercules, its new co-branded Utility Terrain Vehicle (UTV) and All-Terrain Vehicle (ATV) tire with TIS Wheels.

The TIS UT1 by Hercules is the first UTV/ATV tire to be offered by the pair and is being added to the Hercules Tires portfolio for sale in Canada.

The new all-terrain UTV/ATV tire is designed for those who have a passion for outdoors and addresses a growing, niche market for consumers who need the ability to drive “off-road”.

“Canadian consumers want a tire that will confidently match the power, performance and agility of their UTV or ATV vehicle regardless of the terrain,” says Steven Liu, vice president of product development Hercules Tires. “They also want to customize their vehicle with a tire that visually complements its look and personality. These tires are unique because they provide a custom user experience.”

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The TIS UT1 by Hercules reportedly consists of a unique system of features along with a new dual compound which enables it to navigate over rugged terrain.

By collaborating on the tire’s design and features with the off-road division of TIS Wheels, one of the most recognized brands in the wheel industry, Hercules Tires further sets itself apart from competitors.