Kimi Räikkönen named brand ambassador for Nokian Tyres

Nokian Finland – Nokian Tyres is the global expert in extreme driving conditions – born and tested in the North. And if anyone understands what it means to master snow, ice, tough conditions and pressure, it’s the Iceman himself.

Nokian Tyres and Kimi Räikkönen have joined forces to elevate the Finnish brand’s global presence and amplify its international recognition.

“Some collaborations just make sense, and this is one of them. Kimi Räikkönen and Nokian Tyres share the same DNA: Finnish roots, uncompromising performance, and the ability to thrive under pressure. Both are built for extremes – whether it’s conquering the racetrack or navigating roads in changing conditions and harsh weather,” says Tiina Frazer, Nokian Tyres VP for Brand, Marketing and Communications.

“Perfect match, great to start working with Nokian Tyres, a brand I remember from the days when my parents drove me to karting tracks, before I even had a driver’s license. In my opinion Nokian Tyres is an iconic Finnish brand, I’m excited to start spreading the good news about the great tires to the world,” says Kimi Räikkönen.