Maxam Tire promotes Eric Appleby to national account sales director

Danvers, MA – MAXAM Tire announced the promotion of Eric Appleby to National Account Sales Director, effective immediately. In this role, Appleby will lead Maxam’s national account strategy across North America, focusing on accelerating growth, deepening dealer partnerships, and delivering value-driven solutions to our customers.

Appleby brings more than two decades of experience in the commercial tire industry to his new role. Prior to joining Maxam in August 2024, he spent 24 years with Goodyear, building a career that spanned both sales and leadership roles of increasing responsibility. He began his career in commercial sales in Topeka, Kansas, and went on to spend 11 years in progressively senior sales positions before moving into management.

Over the following 13 years, Appleby held leadership roles including Sales Manager, Center and Retread Plant Manager, and District Manager for the Northwest region, while also serving as the point person for Goodyear’s national account business in the Pacific Northwest. His career at Goodyear was marked by consistent performance and recognition, including multiple Ring of Honor sales awards and leadership of the highest-volume company-owned center in the nation.

Since Joining Maxam as National Account Manager for the Northwest, Appleby has made an immediate impact. He has driven year-over-year territory growth while strengthening relationships through in-depth site studies, equipment surveys, and hands-on training with dealer sales teams. His ability to combine strategic account leadership with on-the-ground support has played a key role in expanding Maxam’s national account footprint.
“Eric has quickly proven himself as a trusted leader with a deep understanding of national accounts and dealer-driven growth,” said Jimmy McDonnell, VP of Sales and Marketing at Maxam Tire. “His track record speaks for itself, and we are extremely confident in his ability to elevate our national account strategy, support our partners, and help drive the next phase of growth for Maxam.”

Appleby’s promotion reflects Maxam Tire’s continued investment in experienced leadership as the company expands its presence across key national and regional accounts.