Prism Worldwide announces the launch of CIRX car mats featuring Ancora TPE technology

Kirkland, WA— August 26, 2024 — Prism Worldwide is thrilled to unveil its latest innovation with the launch of CIRX™ car mats, engineered with our cutting-edge Ancora™ TPE technology. These pioneering mats are crafted from Ancora C-1082, a high-performance material that incorporates 50% recycled content derived from end-of-life tires, utilizing Prism’s advanced process technology.
The CIRX car mats stand as a testament to Prism’s commitment to sustainability and innovation. By integrating recycled tire material into our Ancora TPE formulation, we not only enhance the durability and functionality of our car mats but also demonstrate what is possible with the Ancora family of thermoplastic elastomers.
“With the introduction of CIRX car mats, we have demonstrated that Ancora TPE are setting a new benchmark for sustainability” said Mark Kinkelaar, Chief Commercial Officer at Prism. “Our Ancora C-1082 technology represents a significant advancement in using recycled materials without compromising on quality or performance. This product exemplifies our dedication to both innovation and environmental responsibility.”
Bob Abramowitz, CEO at Prism, echoed this sentiment, stating, “The launch of CIRX car mats underscores Prism’s unwavering commitment to driving change within TPE industry. By leveraging recycled end-of-life tires in our Ancora TPE technology, we are not only reducing waste but also delivering a product that aligns with our vision for a greener future.”