Romi BW Machine Tools appoints Cristiano Rodrigues de Fraga as general manager

Erlanger, KY – Romi BW Machine Tools has announced the appointment of Cristiano Rodrigues de Fraga as General Manager – United States & Canada. In this role, de Fraga will be responsible for the strategic leadership of Romi BW Machine Tools’ operations across North America, including market development, customer relationships, and the continued consolidation of Romi’s presence in the region.
Cristiano brings more than 25 years of experience in the manufacturing and machine tool industry. Most recently, he spent 15 years as Sales Manager at Romi’s headquarters in Brazil, where he led commercial strategy, market development initiatives, and sales teams, with direct accountability for business results.
Throughout his career, Cristiano has built a strong professional foundation that combines technical expertise, engineering knowledge, business management, and commercial leadership. His approach has consistently emphasized execution, close customer engagement, and sustainable, long-term growth.
In his new role, Cristiano will play a central role in strengthening Romi’s local presence in the United States and Canada, expanding strategic partnerships, and ensuring strong alignment between North American operations and Romi’s global strategy.
Founded in 1930, Romi is the market leader in machine tool sales in Brazil and maintains a strong international presence, delivering advanced technology, innovation, and industrial solutions to customers worldwide.