Sumitomo Rubber promotes Edith Avina to customer service manager

Rancho Cucamonga, CA – Sumitomo Rubber North America, a subsidiary of Sumitomo Rubber Industries, Ltd., announced the promotion of Edith Avina to Customer Service Manager.

Edith fosters an adaptive nature, as her professional career has been a diverse experience with various roles across different manufacturing sectors, including roofing tile, sport yachting boats, and now tires. She’s been with SRNA for almost 14 years, wearing multiple hats in customer service throughout the entirety of her tenure.

“I am fueled by a passion for customer-centric solutions and a dedicated commitment to the prosperity of SRNA,” said Avina. “Engaging directly with customers, I ensure their needs are not only met but seamlessly addressed. Whether troubleshooting issues, providing product knowledge, or facilitating smooth transactions, I take pride in delivering exceptional customer experiences.”

“Edith has done an excellent job supporting our customers year after year,” said Darren Thomas, SRNA’s Chief Executive Officer and President. “Her passion, proactive approach, and commitment to improvement will be vital in achieving SRNA’s goals.”

“In my new position, I eagerly anticipate the opportunity to further contribute to the success of SRNA,” said Avina. “I am excited about the challenges that lie ahead and am confident in my ability to make a positive impact in my new role.”