TBC Corporation debuts all-new Doral Powerline portfolio

Palm Beach Gardens, FL – TBC Corporation has launched the all-new Doral Powerline portfolio, which includes a new rugged-terrain tire, the Rugged Path RTTM. The new tire accompanies enhancements to the catalog’s highway terrain, all terrain, and passenger tires along with the addition of several new sizes; all exclusively distributed across North America by TBC Corporation.

To support our customers in driving local demand, TBC’s wholesale marketing team created a robust Doral Tires–branded marketing activation toolkit equipped with showroom display tools and ready to use digital assets—from social posts to web banners—designed to help retailers confidently launch and elevate the Doral brand in their communities.

Engineered for reliable traction and durability, the Doral Rugged Path RTTM features aggressive tread blocks, deep grooves for stability, and 3D siping technology for enhanced grip. Additionally, its chip-and-cut-resistant compound ensures long-lasting performance in winter, off-road, and cold weather.

The Doral Powerline catalog includes touring, UHP, and varying terrain tires for CUVs, SUVs, pickup trucks, and passenger vehicles. It now offers nearly 200 SKUs ranging from 15 to 20 inches. Several product lines within the portfolio have been redesigned to better meet customer needs and provide optimal traction, grip, and performance, including:
Elite Edge A/STM Passenger Touring: Designed as the next generation of all-season performance touring tires, the Doral Elite Edge A/STM features a wider center rib and four large water channels that deliver reliable handling in both wet and dry conditions, while a staggered tread design minimizes road noise.
Journey HTTM Highway Terrain: Built for durability and confident handling, the Doral Journey HTTM features enhanced lateral channels and high precision sipes that quickly evacuate water and improve grip and wet traction, with a streamlined contour that evenly distributes pressure.
Road Ranger ATTM All-Terrain: Providing aggressive traction and durability for on and off-road adventures, the Doral Road Ranger ATTM’s squared-off profile maximizes contact and pressure distribution. Reinforced tread and extended shoulder lugs enhance grip and protect sidewalls on loose terrain.

“TBC Wholesale customers depend on us to listen to their feedback and improve our offerings so we can deliver more robust product portfolios that increase their speed and ease of doing business,” said Bill Schafer, Chief Revenue Officer, TBC Wholesale. “This portfolio enables us to provide customers with a broader range of tire sizes and improved tire technology, all while maintaining the trusted products they’ve relied on us for, for the past 70 years.”

All Doral Powerline products include a competitive tread warranty ranging from 50,000 to 60,000 miles.