Yokohama Rubber tires coming factory-equipped on Toyota’s new C-HR

Hiratsuka, Japan—The Yokohama Rubber Co., Ltd., announced that it is supplying its GEOLANDAR X-CV tires as original equipment (OE) to Toyota Motor Corporation for use on the automaker’s new SUV-type battery electric vehicle (BEV), the C-HR, recently launched in North America. The BEV is being fitted with 235/50R20 100V size tires.

Focusing on high-speed performance and drivability while achieving a high-level balance of safety, comfort, durability, and fuel efficiency, the GEOLANDAR X-CV represents a new generation in highway terrain tires meeting the M+S (mud & snow) standard. Yokohama Rubber’s proprietary “E+” mark is engraved on the side of the tires being supplied for the C-HR, showing that it is a product equipped with technology that meets the unique needs of electrified vehicles, such as durability, quietness, and energy efficiency. The tires were developed using Yokohama Rubber’s proprietary HAICoLab*, an AI-based development framework that aims to foster new discoveries and digital innovation by merging human inspiration and creativity with AI’s enormous data processing capability.

The GEOLANDAR X-CV tires have a track record of being installed on several models in Toyota’s BEV lineup. In recent years, it has been supplied for the Lexus RZ and the bZ for North America.

Under Yokohama Rubber’s three-year (2024–2026) medium-term management plan, Yokohama Transformation 2026 (YX2026), the consumer tire business aims to maximize the sales ratios of high-value-added tires. One of the key initiatives under this strategy is promoting the global flagship ADVAN brand tires and the GEOLANDAR brand tires for SUVs and pickup trucks as original equipment for new cars.