Yokohama Rubber to launch the GEOLANDAR A/T4 all-terrain tire for SUVs and pickup trucks
Hiratsuka, Japan—The Yokohama Co., Ltd., introduces the GEOLANDAR A/T4, a standard all-terrain tire with an aggressive design that enhances the off-road driving sensation. The latest addition to the GEOLANDAR brand of tires for SUVs and pickup trucks, the GEOLANDAR A/T4 will be launched successively in markets around the world from mid-2024. Yokohama Rubber plans to provide the new tire in 64 LT- and C-metric sizes and gradually expand the size lineup in the future.
The successor to the GEOLANDAR A/T G015, Yokohama Rubber’s previous standard all-terrain tire, the GEOLANDAR A/T4 is the fourth generation of the GEOLANDAR A/T series first introduced in 1996. In addition to enhancing the on-road and off-road performance required of all-terrain tires, the new GEOLANDAR A/T4 features a design with a stronger off-road image. An aggressive tread pattern and the sidewall’s block design enhance the off-road driving sensation while also improving off-road performance and resistance to cuts and chipping. The new GEOLANDAR A/T4’s design also provides excellent wet performance and comfort during on-road driving. In addition, the revised shape of the tire’s contact patch further enhances its off-road performance while also improving on-road wear resistance. The new design also improves the new GEOLANDAR standard all-terrain tire’s performance on snow, and all sizes in the lineup have received the Three-Peak Mountain Snowflake Symbol* applied to tires that meet international standards for tires to be used in severe snow.
In response to the increasing global popularity of SUVs and pickup trucks, Yokohama Rubber is expanding its GEOLANDAR brand to include tires suitable for use on a wide range of road surfaces, from highway terrain to mud terrain, with extensive size lineups sizes for each GEOLANDAR model. In addition to the new all-terrain GEOLANDAR A/T4, the diverse GEOLANDAR brand lineup includes the GEOLANDAR X-AT for drivers who want to tune and dress up their vehicles for off-road driving and the GEOLANDAR A/T XD being sold in North America and Australia for use on large commercial vehicles, including full-size pickup trucks.
The consumer tire strategy in Yokohama Rubber’s new three-year (2024–2026) medium-term management plan, Yokohama Transformation 2026 (YX2026), aims to maximize the sales ratios of high-value-added tires by expanding sales of YOKOHAMA’s global flagship ADVAN brand, the GEOLANDAR brand of tires for SUVs and pickup trucks, winter tires, and 18-inch and larger tires. Under the new medium-term plan, Yokohama Rubber’s consumer tire business also is continuing to implement its “Product and Regional Strategies” focused on strengthening the development, supply, and sales of tires that respond to specific trends in each regional market.