Eldo Verhaagen brings extensive experience in the tire and automotive industry, with a strong track record in strategic leadership, commercial growth, and operational optimization across regional markets. His in-depth expertise in truck, agricultural, earthmover, and industrial tires, combined with his hands-on and customer-focused approach, positions him well to lead the next phase of development in the region.
Read MoreLubrizol has announced that Bjørn Thorsen A/S has expanded its distributorship for Lubrizol’s industrial thermoplastic polyurethane (TPU) resins in Germany and Hungary. Bjørn Thorsen, a well-established distributor of Lubrizol TPU in Nordics, Baltics, UK and Ireland, is now strengthening its distribution portfolio and local presence in key Central European markets.
Read MoreFirestone Ag, a division of Bridgestone Americas, Inc. announced the expansion of its Maxi Traction and Radial Deep Tread 23° tire lines to meet the demands of next-generation John Deere tractors.
Debuted at Commodity Classic 2026 (February 25-27), these new tire sizes were developed in parallel with John Deere’s latest tractor advancements, giving farmers confidence in selecting proven Firestone Ag performance.
Read MoreAt JEC World 2026 (10–12 March 2026, Paris), ENGEL will demonstrate how thermoplastic composite rotor blades for drones can be manufactured efficiently, with consistent quality and fully automated in series production. The globally active machine manufacturer is presenting a scalable production solution that combines high component performance, integrated noise reduction and sustainability in one seamless process.
Read MoreContinental has reached an important milestone in its global sustainability strategy: Coal and heavy fuel oil have been fully phased out across all tire production sites. Since January 2026, all plants have adopted alternative energy sources to generate the steam required for manufacturing tires and heating. These alternatives include biomass, biogas, electricity from renewable sources, and alternative fuels such as liquefied petroleum gas (LPG) and natural gas in order to ensure a constant energy supply.
Read MorePPG Industries and the PPG Foundation invested $18.1 million in community programs worldwide in 2025, supporting more than 400 organizations across nearly 30 countries, the company said Thursday.
The funding supported initiatives focused on science, technology, engineering and mathematics education, workforce development, community sustainability and disaster relief.
Read MoreAkron, OH – Goodyear has introduced an entirely new way for consumers to experience the company, its brands and its
Read MoreTiffany Cole as Customer Service Manager – Since joining the team in 2016, Tiffany has been a cornerstone of our customer service excellence.
Alex Brown as Sr. Procurement Manager – A vital member of the Zochem “Dream Team” since 2019, Alex has officially stepped into the role of Sr. Procurement Manager
Yokohama Tire’s 716U™ ultra-wide-base tire is now offered in a new size: 445/50R22.5. The weight-savings drive tire that carries more profitability for fleets is also available in size 455/55R22.5 and will be on display at the upcoming TMC trade show in Nashville, Tenn. in booth #744.
Read MoreNokian Tyres’ production building at the factory in Romania has earned LEED v4 Gold certification for sustainable building from the U.S. Green Building Council. It is the first LEED Gold certified tire factory in the world.
LEED (Leadership in Energy and Environmental Design) is the most widely recognized sustainable building rating system in the world. Buildings with LEED certification consume less energy and water, have lower CO2 emissions, divert more waste from landfills, and are healthier environments for people.
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