News

Pirelli and Aston Martin have agreed to collaborate on the integration of Pirelli’s exclusive Cyber™ Tyre technology into the British ultra-luxury performance brand’s future vehicles. Cyber™ Tyre is the first system in the world, able to collect data and information from sensors located directly in the tires themselves, process that data with Pirelli’s proprietary software and algorithms and, in real time, communicate with the vehicle’s electronics to create new functionalities integrated within the driving and control systems. Cyber™ Tyre, thanks to the cooperation with Bosch Engineering, will be fully integrated within the electronic architecture that governs the vehicle’s dynamics in future Aston Martin models.

Oxipital AI announced the launch of V-CORTX, a powerful all-in-one AI vision platform designed to transform how manufacturers and machine builders deploy and scale machine vision in their operations. Debuting at PACK EXPO 2025, V-CORTX combines three critical capabilities into a single solution: a robust AI vision model manager, an intuitive no-code application builder, and a dynamic real-time analytics dashboard for inspection and vision-guided robotics.

K 2025 is the world’s leading trade fair for the plastics and rubber industry – a global hub for innovation, an international networking platform, and a driving force for sustainable development. This year, the spotlight is on circular economy, resource efficiency, and climate protection – perfectly aligning with the mission of the Allianz Zukunft Reifen (AZuR). Together with eight partner organizations, AZuR will showcase hands-on, forward-looking, and cross-industry solutions for a functioning circular economy for End-of-Life tires (ELT) at the Rubber Street in Hall 6, Booth 6C54/06.

Sumitomo Rubber Industries, Ltd. announced its appointment as the official tire partner of the driving simulator “Gran Turismo 7” for PlayStation®4 and PlayStation®5, and the “Gran Turismo World Series” at the event held in Berlin, Germany, on September 20, 2025.

Borealis, Infinium and Fullstride Ventures introduce a new sustainable material for the apparel industry: a high-performance foam made using captured carbon dioxide (CO₂) emissions. One of the first applications of this innovative material is in Fullstride’s carboncup™ bra cup, marking a major step toward circularity in intimate apparel.

MAXAM’s AgriXtra series now includes new fitments specifically built for the most demanding equipment categories, including high horsepower tractors, sprayers, floaters and harvesters. With growing equipment sizes and higher load requirements becoming the norm across the agricultural industry, these tire solutions are engineered with advanced casing technology and steel belted construction to deliver exceptional strength, flotation, and endurance – while reducing ground impact and enhancing overall productivity.

Cabot Corportation announced the publication of its 2025 Sustainability Report, outlining the progress made toward advancing its sustainability performance and achieving key objectives in calendar year 2024. The company also unveiled its 2030 Sustainability Goals, which target six priority topics identified as most material, reflecting its ambition to continuously drive measurable impact for its stakeholders.