Neu-Isenburg, Germany – Hankook will appear at the “HP Festival of the Year” with a top-class product portfolio and a public premiere for racing fans.
“I’m particularly pleased that Hankook will be at the Essen Motor Show again this year, as we have had a strong presence in the tuning scene from the start. This trade fair is a great opportunity to exchange ideas directly with Hankook fans,” said Dietmar Olbrich, Vice President Marketing and Sales at Hankook Reifen Deutschland GmbH. From December 2 to 11 the premium tire manufacturer will be presenting its tire portfolio for electric and combustion vehicles at the Essen Motor Show, where it will also unveil the Hankook iON race tire with which the all-electric cars will compete in the ABB FIA Formula E World Championship from the coming season. Visitors can also look forward to a varied supporting program, exciting show vehicles and autograph sessions with VIP guests and players from Borussia Dortmund, the German professional soccer team playing in the Bundesliga.
Hankook will present the new iON race Formula E tire to the public for the first time at the Essen Motor Show. As an exclusive technical partner and tire supplier to Formula E, Hankook developed the new tire in close cooperation with the racing series and met the sustainability standards of Hankook and Formula E. The tire will make its debut in the next season at Mexico City E-Prix on January 14, 2023. Around 30 percent of the new tire, which is tailor-made for the third-generation Formula E race cars, consists of sustainable materials. End users also benefit from racing developments: Findings from the racetrack flow into the production tires of the iON product family, which includes summer and winter profiles especially designed for the resource-saving mobility of modern premium electric vehicles.
Another highlight of the Essen Motor Show will be Hankook’s presentation of the AMG GT Black Series, which has been refined by the performance specialist, TIKT. As in previous years, Hankook is also sponsoring the TUNE IT! SAFE! project. The 2023 campaign vehicle will be unveiled by Hankook and the DDAT (Association of Automobile Tuners) management on the preview day.