n a recent Future Market Insight blog by Nikhil Kaitwade, Associate Vice President at FMI, Mr. Kaitwade discusses how Europe is at the forefront of sustainability, leveraging innovative approaches to waste management and energy production. One such innovation gaining traction is the use of rubber-derived unrefined pyrolysis oil (RUPO). This oil, produced through the pyrolysis of waste rubber, particularly from end-of-life tires, is emerging as a key component in Europe’s circular economy and sustainable energy initiatives.

The Rubber Division ACS announces the following Learning Opportunities for May.

Register is now open for all upcoming trainings. Members receive $100 off of each course and free registration for all webinars.

Bridgestone Corporation (Bridgestone) has announced the company is once again being selected to continue as a constituent of three globally recognized environmental, social, and governance (ESG) indexes: the Dow Jones Sustainability World Index (DJSI World), the FTSE4Good Index Series, and the MSCI ESG Leaders Indexes. Bridgestone has been included in the DJSI World for three consecutive years since 2022, in the FTSE4Good Index Series for seven consecutive years since 2018, and in the MSCI ESG Leaders Indexes for two consecutive years since 2023.

Under a joint development agreement with the US-based startup company Transform Materials LLC, Denka Company Limited has been developing a technology to mass-produce low-carbon acetylene. This technology involves using microwave plasma to produce acetylene and hydrogen from methane, aiming to reduce carbon emissions during the production of acetylene, a raw material used in chloroprene rubber and acetylene black.

However, due to the dissolution of Transform Materials, Denka has decided to discontinue this development project. Despite this setback, Denka remains committed to achieving carbon neutrality by 2050. Reducing CO2 emissions in the acetylene chain is a crucial aspect of this goal, and Denka will continue to develop new technologies for the production of low-carbon acetylene and work towards reducing CO2 emissions in the future.

Cellasto® is investing roughly €60 million to establish a second plant in Shanghai, China. This production expansion aims to capitalize on China’s booming electric vehicle market. The new facility will feature advanced mold lines, resulting in a capacity increase of nearly 70%, with operations expected to start in 2027. A commencement ceremony was held on April 14th to celebrate this expansion.

Birla Carbon has been honored as the Judges’ Choice Winner in the Environmental Impact Project category at the 2025 Environment+Energy Leader (E+E Leader) Awards. This recognition highlights the company’s innovative emission control project at its North Bend plant in Louisiana, USA, advancing sustainability in industrial manufacturing.