Value Added Distributors acquires LTL Supply

Shawano, WI – Value Added Distributors (VAD) — a fabricator and distributor of hoses, tubes, fabricated rubber products and hydraulic filtration products for specialty vehicle OEMs and other mobile fluid power users — announced the acquisition of L.T.L. Supply (LTL).

LTL is a Green Bay, WI-based manufacturer and distributor of custom wire harnesses. Founded and family operated, LTL specializes in producing wire harnesses and electrical assemblies.

This transaction marks VAD’s first acquisition since partnering with Rotunda Capital Partners in January 2025.

With the addition of LTL, Shawano, WI-based VAD expands into an adjacent and highly complementary product category. The company stated the partnership strengthens VAD’s electrical solutions offering and integrates new manufacturing capabilities with VAD’s existing portfolio of custom fabrication, assembly, kitting and vendor managed inventory services.

“LTL has built an impressive business centered on quality, responsiveness, and long-term customer relationships,” said Mike Kostelnik, Chief Executive Officer of VAD in a Dec. 10 press release. “The company fits directly within our platform strategy and enhances our ability to support OEMs with a broader range of engineered components and services. We are excited to work with the LTL team as we continue to grow the organization.”

VAD believes LTL will benefit from VAD’s significant infrastructure and scale advantages, including access to a broader customer base, multi-facility operational footprint, and enhanced IT, finance, HR and warehouse systems.

“LTL represents the type of company we aim to bring onto the VAD platform,” Rotunda Partner Rohit Dhake said in a Dec. 10 news release. “The business aligns well with VAD’s focus on supporting OEM customers with high quality components and value-added services. We plan to continue expanding our product offering through acquisitions of distributors in adjacent product categories already used by our customer base like filtration, gaskets, AC assemblies, wire harness, and motion control systems.”

“Our family is proud of the company we have built and the long-standing relationships we have developed,” added Kathy Suring, Vice President of LTL Vice President Kathy Suring said in a Dec. 10 news release. “Joining VAD creates an opportunity to expand what we can offer while maintaining the values that have guided our business. We look forward to what this next chapter brings for our team and our customers.”

Rotunda Capital Partners, which invested in VAD in December 2024 to expand its product offering and geographic reach, views the acquisition as a meaningful step in establishing VAD as a diversified, national scale platform.

LTL’s leadership team, including key management, will remain with the business.