Yokohama UK strengthens its senior management team with new appointment

Tokyo, Japan – Peter Fairlie has been named as the new CEO of Yokohama HPT Ltd and will join the company on July 13th.

Peter brings with him a wealth of tire industry experience having operated at board level, most recently as managing director of Prometeon (UK) and prior to this as retail and fleet director at ATS Euromaster.

Nick Greenfield will remain with Yokohama to support Peter as the company continues to grow and strengthen its UK business.

Peter commented “Yokohama has already gained significant brand awareness and increased market share in the premium segment. I look forward to joining Yokohama HPT and leading the UK team as we move to the next phase of the company’s development”.

Peter and the rest of the Yokohama management team will work closely to further develop product and customer channels.

This strengthening and restructure will ensure that Yokohama is best placed to achieve its strategy of continuing to grow sales and market share, particularly of Yokohama ADVAN and Geolandar products which already have a significant presence within the high inch premium segments.