Bridgestone renews Worldwide Olympic and Paralympic Partnership
Bridgestone has decided and agreed with the International Olympic Committee (IOC) not to renew its current Worldwide Olympic and Paralympic Partnership agreement after its expiration at the end of 2024. The decision comes after an evaluation of the company’s evolving corporate brand strategy and its recommitment to more endemic global motorsports platforms.
Based on Bridgestone’s Corporate Mission of “Serving Society with Superior Quality,” the company still strongly believes in the IOC’s vision of ” building a better world through sport” and the International Paralympic Committee (IPC)’s vision of “an inclusive world through Para Sport.”
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