News

Bridgestone Americas (Bridgestone) announced that Firestone Racing will usher in the 2026 INDYCAR season with Firehawk race tires that integrate Bridgestone global ENLITEN™ Technology. Beginning at this weekend’s Firestone Grand Prix of St. Petersburg, both the NTT INDYCAR SERIES and INDY NXT by Firestone will compete on race tires that demonstrate the power of the sustainability-focused suite of technologies.

Apollo Tyres honored eight outstanding women entrepreneurs at the 7th edition of ‘EK NAAM,’ its flagship initiative celebrating and empowering grassroots women leaders. These changemakers, through their leadership and resilience, have transformed communities and advanced inclusive development.

The successful collaboration between ZC Rubber and the Red Bull Driftbrothers is being extended and expanded. Since last year ZC Rubber has been the official tire and equipment partner of the world-renowned German motorsport team with its brand Westlake Performance Tyres. The focus is on equipping the BMW vehicles that the team uses in competitions, show drifts, and exhibitions. The Red Bull Driftbrothers’ Westlake-shod vehicle fleet includes a completely newly built BMW M2 for the 2026 season, two BMW M4 models each producing 1,000 hp, and a BMW E30 used as a show car.

Bridgestone Americas (Bridgestone) will debut three new off-the-road tires at CONEXPO-CONAGG: the 27.00R49 Bridgestone MasterCore V-Steel M-Traction Deep (VMTD), the 24.00R35 Bridgestone V-Steel Rock Deep Ultra (VRDU), and the Firestone Multi Block T. The tires headline the Bridgestone Off-the-Road booth, which will showcase a wide range of premium and intelligent tires for applications including cranes, graders, haulers, and loaders.

Balkrishna Industries Limited (BKT), announces its official entry into India’s consumer tire market. This marks a defining moment in the company’s evolution from an industrial tire specialist to a broader mobility brand. As part of this strategic expansion, BKT introduces a new two-wheeler portfolio for India and prepares to enter the commercial on-road segment. Simultaneously, the company unveils BKT Tires as its dedicated product brand, supported by the new claim ‘Elevate Your Drive’.

Cuyahoga Falls, OH – Struktol Company of America will showcase its advanced additive solutions for recycled plastics at the Plastics

Rubber World announces that the latest editions of the Blue Book and Red Book are in stock and for a limited time you can purchase both for just $185 plus shipping. This is a savings of $95!

Alongside the institutional dimension, the Group now more explicitly emphasizes its corporate identity embodying two business areas of work: BKT Tires for the entire tire business across B2B and B2C, and BKT Carbon for the carbon black and industrial materials business. This highlights BKT’s areas of industrial specialization, thus introducing a new brand framework that makes the business architecture immediately recognizable.