Yokohama launches BluEarth-AllSeason2 in Iceland
YOKOHAMA strengthens its position in Europe’s rapidly expanding all-season segment with the introduction of the new BluEarth-AllSeason2, developed to support the Company’s commitment to a more localized product strategy in Europe.
The tire was unveiled in Iceland – one of Europe’s most demanding environments due to its highly unpredictable weather – in front of more than 100 customers and journalists, showcasing its ability to deliver trust, control and confidence when reliability and safety matter most.
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